Terroir’s move from Songwat to Gading Serpong was never about copying a form, it was about carrying over the soul of the brand into its first home in Indonesia.

The challenge was keeping the quiet confidence of its Thailand origins intact inside a completely new environment. Rather than fighting the constraints of a typical shophouse, the design leans into its narrow, linear shape, embracing a tunnel effect that pulls every element closer together. Charred wood brings a tactile warmth that keeps the space feeling intentional, not crowded.

The materials carry a deliberate dialogue between the brand’s DNA and its new local context. Ulin wood shingles, a material usually meant for the outdoors, were brought inside instead, creating a textured backdrop that plays with shadow and depth. Paired with banana paper pendant lamps, the choice forms a quiet bridge between the tropicality of Indonesia and Thailand, using materials that feel familiar and close to home.

The aim throughout was to let the textures lead, letting the space settle into something that feels lived-in and at ease rather than freshly installed.